Every now and then, a book comes along that quietly rearranges how you think about life, work, and what actually matters. For me, The Courage to Be Disliked by Kishimi Ichiro and Koga Fumitake did exactly that.
I’m not breaking new ground here—first published in 2013, it’s sold over 10 million copies—but I’m still glad I finally got around to reading it. And despite the title, it’s not really about courage. Or being disliked. It’s about something deeper and far more liberating.
What’s it really about?
At its core, this book lays out a philosophical framework you might intuitively recognise but not have words for. It’s grounded in the work of Alfred Adler, a contemporary of Freud and Jung, who developed a radical alternative to their cause-effect models of human behaviour.
Adler’s philosophy centres on this idea:
You can choose how to think, act, and live—not based on past events or what others expect, but on what you believe is worth doing.
The so-called “courage to be disliked” is simply a by-product of choosing to live authentically and in service of that belief.
What stayed with me
Here are the ideas I’ve been reflecting on most since reading:
- Radical self-acceptance: Starting from “this me” as I am, without chasing external approval.
- Unconditional confidence in others: Begin relationships from a place of trust, not fear or doubt.
- Contribution, not validation: It’s enough to feel that I’m being useful—even if that contribution goes unnoticed.
- Live earnestly in the now: The present is the only moment I can work with. The past and future aren’t reality.
- Separation of tasks: I do what’s mine to do. How others respond is their task, not mine.
- Horizontal relationships: Move away from hierarchies and approval-seeking. Relate person to person.
Why it matters
Living like this is incredibly freeing—but also confronting. It asks you to give up your need for recognition and lean into purpose. To work for impact, not applause.
It reminded me of that great Harry S. Truman quote:
“It’s amazing what you can accomplish if you do not care who gets the credit.”
In a world that often encourages performance, comparison, and constant feedback loops, this book offers a very different invitation: Do the work you believe matters. Contribute to others. And don’t wait for permission or praise.
Worth reading?
If you’ve ever wrestled with people-pleasing, overthinking, imposter syndrome—or just wondered how to stay grounded while trying to do meaningful work—this book might offer something that sticks with you, too.
Let me know if you’ve read it—or if it’s now on your list.


